Our Client

What does our client want and why? About client segmentation and who we focus on

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For the industry’s major players, sustainability is often an afterthought. Many shipowners see environmental measures as a luxury they cannot afford. Struggling with debt from building ever-larger vessels and facing relentless pressure to keep freight costs low, they focus on surviving the next quarter, not on the long-term health of the planet. Even those willing to act face a labyrinth of challenges. Which technologies should they invest in? Hydrogen? Batteries? Shore power? The options are overwhelming, and the costs are staggering. Without clear guidance, most opt for the status quo, hoping the problem will resolve itself—or that someone else will take the lead.

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