Phase 3 - Ultidesk

Sustainability as a Service - true sustainability on demand for user and supplier

The ultimate goal is to provide shipowners with true sustainability on demand, or ‘Sustainability as a Service’. Our definition of SaaS is to unburden a shipowner fully, providing all services and solutions without having the need to exit the Sustainable Ships platform.

We will be a platform to connect shipowners, technology suppliers and investors. All three will use the same tool and adjust their own parameters, providing validity for both user and supplier. The tool will include near-instant and scalable solutions to decarbonize their vessel and assist in administration (CII/EEXI), comparing investments based on the business case when upcoming rules and regulations are applied. Finally, financing solutions are available to ensure an all-round solution for the shipowner. This will include the possibility of an ‘energy mortgage’, which can be seen as a power purchase agreement for a whole ship.

The whole ecosystem is to be set up like ‘Spotify for sustainability on demand’, where a subscription is paid by users (shipowners or others) to make use of services, an the revenue is divided amongst the crewmates. These are the experts or other ‘artists’ who have contributed to making products or improve the platform generally.

Below are some of the features we are currently considering for this phase. It should be stated that these features do not have to be made, owned or operated by Sustainable Ships. We simply want to create the portal through which these can be brought to market, and provide financial services for them.


> 1 - “Easy MRV” - Digital MRV & DCS Reporting

No shipowner likes to do administration. Especially not concerning management of CO2 taxes. With the upcoming incorporation of the shipping industry into the EU ETS system, this will become a problem for many shipowners. We can take care of all their worries. We can do all their CO2 administration and make sure that they are not concerned or bothered about anything, for a small fee of course. This would give us the opportunity to build upon Flind and use the information to point to shipowners where they can decarbonize. Again, we would not be doing something very different than what is already happening in the marketplace. We would simply create a different market model, more towards ‘Netflix’ models of subscription or freemium use models.

  • Value Hypothesis: Reduce time/money cost of administration for vessels incorporated in EU ETS or IMO DCS/EU MRV

  • Build Flind 2.0 and “ontzorg scheepseigenaren”

  • DNV - Digital MRV and DCS reporting (with Flind 2.0)

> 2 - CO2 Marketplace

With the upcoming incorporation of the shipping industry into the EU ETS system, carbon becomes a commodity that shipowners have to trade in order to maintain their license to operate. Similar to the “Easy MRV” idea, we can help them. Instead however, we can focus on the marketplace and the trading, not the interface towards the vessel owner. Such marketplaces already exist but are generally speaking quite cumbersome to work with and have a high threshold to log into. We would simply make a “Bol.com” version of existing marketplaces like the Carbon Trade Exchange.

  • Value Hypothesis: Reduce time/money cost of administration for vessels incorporated in EU ETS

  • Carbon Trade Exchange

  • CO2 prices in EU ETS system are expected to increase significantly - marketplaces for shipowners will have to be realized

> 3 - Vessel Insights - Realtime Dashboarding

Taking Kongsberg as an inspiration, we could build a Floating Insights Dashboard (Flind) that helps vessels decarbonize and make informed decisions. Kongsberg already provides a lot: their solution provides instant and easy access to fleet overview, vessel specific dashboards and data analysis tools. In addition, through Kognifai Marketplace, customers have access to a large range of applications and services that can turn their data into business value. The focus of this product would be to further enhance fuel consumption usage, and not focus on reducing administration burdens as described above.

  • Value Hypothesis - Reduce fuel consumption

  • Build Flind 2.0 - Moby - and focus on ways to reduce fuel consumption

  • DNV - Taking thoughtful decisions combining ship position and weather data

> 4 - Vessel Data Logging

We could emulate MarineTraffic, but simultaneously incorporate improved communcation/internet on board of vessels. We could provide Starlink subscriptions to vessels, coupled with a Raspberry PI tracker to send back data about the vessels. Such a tracking system would most likely be needed anyway to ensure we have all the data from our vessels to make Flind (2.0).

  • Value Hypothesis - Provide money/insight for organization

  • We could expand upon Flind and create a database in which fuel consumption and aggregated vessel data per class can be called upon using a commercial API

> 5 - Sim-Vessel - Engineering and Cost Estimating Tool

Alternatively we could focus on providing engineering solutions, for example a vessel simulator for making sustainable vessels.This would be a SimCity like game to design, model, retrofit and create sustainable vessels.

  • Value Hypothesis - Reduce time/money for vessel creation, design but also in operations

  • Que$tor - Cost Estimation Software

  • Simcity or Sims Building Simulator

> 6 - Provide Energy Mortgages - Netflix for Energy

Instead of focussing on products, we could simply become an intermediary for financing. We could focus on financing certain sustainable retrofits for vessels, for example financing shore power or installation of batteries. This would in effect be the implementation of a “Pay after Use” model, in which CAPEX investments for a clients are transformed into OPEX. This would be ideal for cash flow reasons and would be greatly benefitted considering we have multiple tools, a platform and community on which we can acquire feedback and customers.

  • Value Hypothesis - Reduce CAPEX investments for clients

  • We could provide ‘fuel’ for vessels. In effect, we would be asking a fixed amount of money per month and become responsible for a vessel’s fuel consumption. With the acquired knowledge on our platforms, we can easily decide if this is worth it for a vessel. If this is scalable, it would be ideally suited to create a cash-flow rich business.

  • We could provide easy to use batteries for peoples’ homes, provide energy independence with an energy lottery


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